Adventure Shop Campaign
Company
Homes Alive Pets
Year
May 2025
The Adventure Shop is a yearly summer shop curated online and in-store for customers to browse the best Homes Alive Pets has to offer for their summer adventures. This inspiration for this campaign came from the freeing feeling of being outdoors and exploration with your best friend. Using the strong Homes Alive Pets brand colours, I created two halves for the campaign: Awareness and Prospecting.
Awareness ads were to target those not familiar with the brand, so the focus for these ads was on the great selection HAP has to offer. I wanted to showcase great lifestyle photography of dogs and recognizable brand logos to draw customers in. Multiple images were chosen to give the algorithm options to work with.
Awareness Campagn
Using UGC made by our amazing influencer partners for this ad, I added Homes Alive Pets branding with the side overlay.
Prospecting Campaign
The prospecting ads targeted people who already interacted with the account in the past, so I featured different product images in the ad that they might be interested in. This design mirrored the Adventure Shop ecommerce webpage to maintain consistency across the customer’s visual experience.
This was shot by our videographer, which I refined through some pacing editing, and adding in the end card graphic.
Carousel Slides
For the carousel, I used the Adventure Shop design once again to bring in the feeling of exploration. I wanted to incorporate lifestyle imagery in a fun way along with the product photo, and chose this layout to give the customer all the information they might need about the product.
