Work Experience
Homes Alive Pets
August 2022–October 2025
Working alongside the Senior Graphic Designer and greater Marketing Team, create digital and print deliverables for Homes Alive Pets retail stores. Responsibilities include:
Creating digital marketing campaigns from concept to final product
Promoting the monthly marketing plan through digital advertisements, social media posts, and in-store signage
Engaging the Homes Alive community through informational and fun social media posts
Illustrating seasonal stickers and pet bandanas that reflected the brand’s fun (but not cheesy!) side to add to customer delight
Copywriting for ads that efficiently captured customer attention
Software Used Adobe InDesign, Illustrator, Photoshop, After Effects, Premiere, XD. Asana for project management.
Ecomm Marketing | Physical Retail Design | Illustration
City of Edmonton
May 2024–August 2024
May 2021–August 2021
A freelance contract for the Parks Department of the City of Edmonton, working with U of A classmate Jayden Fandrick to create a visual system for interpretive signage in the Whitemud Ravine Park. Responsibilities include:
Creating a signage system within the City of Edmonton brand guidelines that stands out in all seasons
Breaking up dense information into digestible pieces through strategic layout choices
Sourcing accurate stock photography of species, and take photography when none is available online
Communicating with the client to ensure all information is accurate and represented how they would like
Collaborating on design and critiquing work with project partner Jayden to ensure top quality design
Software Used Adobe InDesign, Photoshop.
Client Communication | Visual System Design
PCL Construction
May 2021–August 2022
Taking design requests from multiple departments within the organization, create digital and print assets within the PCL Construction brand guidelines. Responsibilities include:
Creating long-form informational documents and handbooks
Creating social media posts and internal event posters
Updating old design files to fit the new brand guidelines
Communicating with clients to ensure needs and wants are met
Editing photography from jobsites
Software Used Adobe InDesign, Illustrator, Photoshop, After Effects, Premiere, XD. Microsoft Office: Word, PowerPoint.
Internal Marketing | Corporate Brand | Photo Editing
Education
University of Alberta
September 2017–May 2022
Education focused on Visual Communication Design, with some special interest classes taken in Industrial Design and Film Studies.
Volunteer Copywriter and Class Representative for the Student Design Association
Volunteer Catalog Designer for the BDes Grad Show 2022
Bachelor of Design, with Honors